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On January 16, 2021, the launching ceremony of SOAIY Group titled high-speed train was grandly held at Guangzhou South Railway Station, which marked that SOAIY brand will transmit the charm of digital technology to all parts of the country with the help of the high-speed train.
Liu Jianjia, Chairman of Guangzhou SOAIY Digital Technology Co., Ltd., Quan Xuemei, General Manager, Liu Yanqun, General Manager for Sales of the Second Division of Huatie Media Group Co., Ltd. Guangzhou Branch, and other guests attended the launching ceremony to witness the launch of SOAIY Group titled high-speed train.
Join hands with China's high-speed railway to achieve efficient and accurate brand communication
High-speed railway is one of the representatives of China's comprehensive national strength and scientific and technological level. It has become one of China's world-renowned national business cards and an important link to promote China's economic development and cultural exchanges. High-speed railway, as the first choice for Chinese people to travel, has become the strategic traffic entrance of brand marketing at an unprecedented speed with its huge passenger flow and efficient communication power.
SOAIY's cooperation with Huatie Media will further integrate the brand concept with high-speed trains through high-speed railway media. With the unique mobile communication advantages of high-speed railway, SOAIY will affect hundreds of millions of passengers and realize efficient and accurate brand communication.
The alliance between giants highlights strong brand influences
SOAIY Group titled high-speed trains will gallop on Wuhan-Guangzhou Line, Nanning-Guangzhou Line, Guiyang-Guangzhou Line, Guangzhou-Shenzhen-Hong Kong Line and Guangzhou-Meizhou-Shantou Line, cover Guangzhou, Shenzhen, Guiyang, Wuhan, Changsha and other major cities, make every effort to promote the brand's popularity and reputation in economically developed regions such as Guangdong-Hong Kong-Macau Greater Bay Area and Changsha-Zhuzhou-Xiangtan Economic Circle, and promote SOAIY's brand to resound throughout the country and go global.
At the end of the lunar year, massive passenger flow gathers on high-speed trains, SOAIY makes a strong layout with high-speed railway media at this moment, seizes the peak passenger flow, and accurately covers hundreds of millions of consumers. Through various media forms such as train body color stickers, headrest advertisements, table stickers, posters, brand awnings, voice broadcasts, etc., SOAIY reaches passengers directly, deepens passengers' understanding of the brand, realizes the deep combination of brand communication and marketing, and maximizes brand benefits.
Create a first-class audio-visual brand with ingenuity and wisdom
As an innovative, fashionable and dynamic digital audio-visual brand, SOAIY has always been committed to providing high cost-effective products and high-quality services. It is demand-oriented and creates the most intimate products with ingenuity and love, so that everyone can experience the high-quality audio-visual products made in China. It is reputed as a dark horse in China's audio-visual digital industry.
The rapid development of transportation has brought unlimited business opportunities to the brand. In order to further implement the brand building and high-quality development strategy, SOAIY has stepped up its brand promotion efforts, aimed at the high-speed train media, created a brand communication matrix with huge passenger flow, accurate target audience and wide coverage, spread the brand story of SOAIY Digital all over the country, and realized the leapfrog upgrade of brand influence.
China's high-speed railway helps the enterprise in brand communication. SOAIY's strategic cooperation with Huatie Media is another upgrade of SOAIY's brand promotion strategy. Based in China with a global view, SOAIY will rely on its leading audio technology to continuously develop and innovate better quality products and strive to become a world-class national brand with more scale advantages, stronger competitiveness, better service and higher technical level.